Amsterdam · ice cream
Pisa IJs
A 90-year-old, still-family-run ice cream kiosk with a real and specifically sourced threat to its future from municipal permit policy — exactly the kind of longevity-under-pressure story this collection should be recording while it is still true.
What we know
- Founded 1935 by Enrico Morelli, an emigrant from Tuscany; still family-run 90 years later by his great-grandson Leonardo Frangini (Headliner.nl / Het Parool, 2025-07-11)
- Featured centrally in Mano Bouzamour's bestselling novel 'De belofte van Pisa', which uses the ice cream salon as a real setting; Bouzamour appeared at the shop's 90th-anniversary celebration (Headliner.nl / Het Parool)
- Operating future genuinely uncertain: the kiosk's current standplaatsvergunning (street-vending permit), issued in 2015 for an indefinite term, may have to go through a public tender after ten years under municipal policy — a concrete, sourced precarity signal specific to Amsterdam's street-vending rules, not a vague 'threatened business' claim (Headliner.nl / Het Parool)
- Ranked #8 of 18 in Mokum Magazine's 2025 blind taste test; judges called the chocolate flavour "diep en intens. Voor liefhebbers van puur, een aanrader" while marking the strawberry down as watery (Mokum Magazine, 2025-07-01)
- Status
- open
- Address
- Scheldeplein 22, Amsterdam
- Maker
- Founded by Enrico Morelli, from Tuscany; currently run by his great-grandson Leonardo Frangini
- Opened
- 1935
- Last checked
- 2026-08-21
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